Behavioral targeting is a powerful marketing tool advertisers use to deliver only the most relevant ads to their audiences. However, it is not without flaws.
With fewer and fewer users being willing to interact with traditional banner ads, many advertisers found themselves at an impasse. Luckily, rich media ads came as the perfect alternative and a breath of fresh air in the online advertising industry.
As TV viewership is steadily dropping, many advertisers have been turning toward OTT streaming platforms to promote their products. Learn everything you need to know about the benefits of OTT advertising and how to get started with it.
With the massive increase in internet consumption over the last few years and the rise of digital advertising, many believe traditional advertising is dead. But is that really true?