January 13, 2021
video advertising guide to ad specifications

Video Advertising Guide to Ad Formats and Specifications for Publishers

Here's everything publishers need to know about the specifications and restrictions for various video ad formats.
December 15, 2020
behavioral advertising

Everything You Need to Know About Behavioral Targeting in Advertising

Behavioral targeting is a powerful marketing tool advertisers use to deliver only the most relevant ads to their audiences. However, it is not without flaws.
December 3, 2020
server-side ad insertion

Server-Side Ad Insertion: Advanced Solution to Ad Blocking

Server-side ad insertion is a method that helps publishers and advertisers circumvent ad blockers.
December 1, 2020
what are rich media ads

Everything You Need to Know About Rich Media Ads

With fewer and fewer users being willing to interact with traditional banner ads, many advertisers found themselves at an impasse. Luckily, rich media ads came as the perfect alternative and a breath of fresh air in the online advertising industry.
November 27, 2020
the ultimate guide to ott advertising

What Is OTT Advertising and Why It’s Growing so Rapidly

As TV viewership is steadily dropping, many advertisers have been turning toward OTT streaming platforms to promote their products. Learn everything you need to know about the benefits of OTT advertising and how to get started with it.
November 26, 2020
what is false advertising

Everything Consumers Need to Know About False Advertising to Protect Themselves [With Examples]

Learn everything you need to know about false advertising and how consumers can protect themselves from falling victim to it.
November 19, 2020
Facts about Black Friday

Interesting Facts About Black Friday for Marketers

Is your brand in the midst of a Black Friday frenzy? Take a break and go over these facts about Black Friday!
November 18, 2020
Ad Fraud Statistics

Ad Fraud Statistics You Need to Be Aware of in 2020

Ad fraud is the number one problem in the online advertising industry. Examine these statistics to see how it is affecting the industry.
November 17, 2020
is traditional advertising a thing of the past?

Is Traditional Advertising a Thing of the Past?

With the massive increase in internet consumption over the last few years and the rise of digital advertising, many believe traditional advertising is dead. But is that really true?