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May 22, 2015

The Importance Of Video Content In Every Retailer's Marketing Strategy

Retailers To Take The Lead In Digital Ad Spending Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. […]
May 8, 2015

Use Facebook As A Marketing Tool via Brid.tv

A Facebook page can be a great free marketing tool for promoting your businesses. These pages let businesses identify themselves in an interactive way, by sharing links, images and posts. While publishing content on Facebook, publishers can advertise their work in front of a large audience as this social network is getting more popular. Videos can play a great role in any brand’s marketing strategy Video content may serve you as a great call-to-action button when it comes to engaging and attracting your audience. Check out the latest stats which prove the benefit of sharing your video content on Facebook:
March 12, 2015

3 Good Reasons Why YouTube Shouldn't Be Your Only Video Publishing Choice

No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options. One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is […]
March 6, 2015

Long-Form Video Content Increases Its Online Domination

Video is becoming a fundamental part of any content marketing strategy. It can positively affect eCommerce, brand awareness, social media engagement, and a lot more. General advice for creating digital content from all marketing experts is to be focused on keeping things short and sweet by making short-form clips. But segmenting your content by length should not be so strict in the world of online video. Although this may come as a surprise to most internet marketers and video content producers, long-form content might become a marketing priority in the future. But first, let’s define the term long-form content? According […]
February 27, 2015

5 Things That Will Help Your Videos Stand Out

Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us. No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all […]
February 27, 2015

Ad Blockers On The Leash

Ad blockers are now used by ~5% of total internet users and this number is slowly rising, according to Page Far. This fact can really shake both publishers and digital advertisers. The use of the ad-block software wasn’t something publishers and advertisers needed to worry about for the past several years, but these latest facts tell otherwise. Ad-block software is usually a browser extension, that allows web users to prevent ads from appearing on the sites they visit. Here are a few key facts from the new research:
February 20, 2015

The Expansion Of Mobile Video In Video Advertising Industry

Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some […]
February 18, 2015

What Does The 10 Year Anniversary Of YouTube Mean For All Of Us?

10 years ago, online video was still in its infancy. It was inconvenient to publish video on the Internet, to say the least. You had to have a little bit of programming skills to be able to embed QuickTime or Flash videos on your website or upload anything on a cloud, for that matter. It’s really hard to comprehend a world where we didn’t have cat videos at the tip of our fingers to watch anytime and everywhere we like. And yet, that’s exactly the world we had at the beginning of 2005 on February 14th. On that Valentine’s Day […]
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