What do successful digital marketers and web publishers have in common? They know exactly what drives visitors to their web pages! For years, the formula has been relatively simple. Apart from SEO-optimized pages, it was crucial to offer meaningful content to users. So what content format keeps users engaged the most?
Video has proven to be the medium that attracts users and keep them engaged more than any other! Surveys show that 83% of marketers feel that video is becoming increasingly important as a medium of communication. Also, spending on video advertising worldwide had grown to $34 million during 2019. That is why many businesses have begun implementing various video ad monetization forms to ensure steady revenue streams. That is where Google Ad Manager 360 steps in as one of the most effective ad revenue platforms!
Google has created one of the most potent website monetization systems in the world. Their platform focuses on publishers earning ad revenue from their respective websites through Google AdSense. Of course, if you’re a publisher, you’ve already heard about Google AdSense.
As your site flourishes, you’ll be generating additional traffic. That’s where programmatic ad monetization systems provide the perfect solution! With Google Ad Exchange, you get premium demand, and thanks to Brid.TV’s involvement, you can fine-tune your ad strategy. But how does it all work? To answer that, you need to know more about terms like ad fill rate, ad impressions, ad demand, and CPM.
We strive to educate our publishers as much as we can. As of late, one of the most frequently asked questions we get is: “What is ad fill rate?” The best way to answer that question is to begin with the goals of every ad campaign. Each advertising campaign strives to achieve as many impressions as humanly possible at a top price (apart from bringing in revenue). Ad fill rate is closely related to that.
Tracking ad fill rate means that publishers will know how many ad requests of their total ad inventory got realized. That would be the technical explanation. By focusing on tracking ad fill rates, publishers will get excellent insight into their ad network’s value and efficiency. That, in turn, will have a direct impact on your website’s monetization.
If you were unaware, CPM stands for “Cost-Per-Mille.” Mille is Latin for “thousand,” and in video content (video ad) measuring, it represents the cost per thousand impressions. If advertising is your primary revenue source, you’ll want to keep an eye on video CPM. It represents the amount advertisers pay you to show their ads.
To put it another way, CPMs show how much it costs to display the advertiser’s ad 1,000 times. There are excellent benefits to CPM as a unit of measuring ads. Unlike, say, CPCV, where advertisers don’t pay publishers unless people watch the video ad all the way through, CPM does not have such stringent requirements. Overall, CPM is the best indicator of how lucrative an advertising solution is.
Now that you fully understand how Google Ad Manager 360 works, it’s time to focus on the benefits. Brid.TV in-house video technology and sophisticated tech can maximize your ad revenue with our very own Ad Manager (previously referred to as ‘DFP’). Let’s cut to the chase. Here are the main advantages of utilizing Brid.TV Marketplace and Google Ad Manager 360:
There’s more to this feature, of course!
One of our priorities is to keep things simple when it comes to monetization strategy — the Brid.TV Marketplace (Brid ad backfill) system is easy to implement and even simpler to use. Our Brid.TV backfill gets called when your own first-party ad demand comes up empty (and only then). That won’t affect your ad stack in any way.
If you wish to utilize Brid.TV Marketplace without owning an ad stack, you can do that too! Brid.TV can monetize all your video content. The best part of this system is that our tech team devotes its attention to your monetization needs and the technical hassle while all you have to do is focus on video management.
If you’re eager to learn even more about ad backfill and Google Ad Manager 360, head over to our Brid.TV Marketplace page.
In regards to Brid.TV Marketplace and Google Ad Manager 360, we have been getting a lot of positive feedback from some of the top publishers in the industry. So if you’re keen on boosting your ad fill rates even further, you might want to consider header bidding with Prebid.js and Brid.TV.
Header bidding will help publishers circumvent hindrances like website/page load times. Users are growingly impatient nowadays, and they want quick loading websites. So making your site as quick as possible is essential if you want to maximize your ad impressions. Faster load times mean more impressions, and more impressions mean more revenue! If that is your goal, we suggest you upgrade your monetization strategy by incorporating Header Bidding with Prebid and SpotX.