Most publishers and content creators are gripped by the same fear when they think about live streaming. What if they go live and see “0 viewers” throughout the entire broadcast? Or even worse — what if the number increases to one hundred and starts dropping back to 0 a few minutes later? We’re not going to lie, that’s painful! But, you can prevent this scenario from unfolding by following certain steps.
In this article, we’ll endeavor to help all of those who wonder how to get more views on live streams. Our list of five useful tips may come in handy, especially if you want to beat off your competition!
As you know, live streaming is increasing in popularity. In fact, live content gets 27% more minutes of watch time per viewing compared to video on demand. Last year was especially good for live streaming. With lockdowns and social distancing, the online live streaming industry increased by 99% between April 2019 and April 2020. So, it’s obvious that internet users want to watch broadcasts.
But, to catch their attention, you need to stand out by adopting a unique approach and offering engaging content. We’re here to tell you how to get more views on live streams and help you become a star on the internet!
Let’s go over our tips!
Customers are head over heels in love with live videos. In fact, 80% of consumers prefer watching live content to reading a blog post! If you aren’t already broadcasting on the internet, it’s high time that you do! But you shouldn’t start live streaming without preparing beforehand and finding out how to get more views on live streams.
So, prior to going live, here’s what you should remember!
Experienced publishers and content creators know how crucial it is to promote your live streaming videos in advance. You need to generate some excitement if you want consumers to tune in.
Inform your audience on your website or social media accounts about when you plan to go live. In addition to that, you can send emails to notify them. In some cases, we suggest that you run paid ads to expand your reach and introduce your brand to new customers. This is a great way to increase the number of viewers!
What’s more, the act of promoting your streams in advance creates the famous fear of missing out (FOMO). This feeling is characterized by a desire to do what others are doing. By seeing the announcement about your live streams, internet users are more likely to tune in because they don’t want to miss out on anything.
Social media platforms are quite helpful here. Namely, those that support live streaming usually send out notifications to your followers, informing them about your broadcast. For instance, if you’re active on Instagram and following some brands, you’ve probably received a notification that tells you that a specific user is now live. Isn’t it helpful? And that’s how to get more views on live streams!
Want to increase viewership numbers? Then go live on multiple platforms at the same time! You should use the full potential of every network available to your brand.
If you’re active on Instagram or Facebook, start broadcasting on both of them simultaneously to expand your reach! Indeed, Facebook Live and Instagram IGTV are useful for publishers and content creators. From February to March 2020, the number of Facebook Live viewers in the U.S. increased up to 50%. Video content is also enjoying popularity on Instagram where users prefer it to static images. So, the question is, how to get more views on live streams? Easy! With simulcasting!
But, to start simulcasting, you need an advanced live streaming platform. With Brid.TV, you have a chance to stream on multiple platforms at the same time! That’s right, you can now increase your viewership in a few easy steps. You won’t ever see the number 0 looking back at you as you share your expertise or advice with the world!
Our multicast feature is great for all of those who want to have a higher reach, cater to different user tastes, and save time! By live streaming with Brid.TV, you also get the following benefits:
Let’s see our other tips on how to get more views on live streams!
Your live content needs compelling titles and descriptions! Although you should mostly focus on the quality of your content, you shouldn’t forget to make titles and descriptions as eye-catching as possible. They are one of the first things your viewers see! So, if you want to entice them to watch, pick well-chosen words!
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When it comes to the title, it should insinuate what your viewers can expect from your live video. Of course, you shouldn’t reveal too much, but enough to make your target audience want to watch your stream. Come up with a number of ideas until you get the perfect title. Remember not to write a lengthy title!
On the other hand, your description can be a bit longer. Don’t be afraid to be as detailed as needed! After all, you use the description box to persuade customers to tune in. As we’re talking about how to get more views on live streams, we should add that it’s crucial you include relevant keywords into your live video’s description. Customers who write those keywords in search engines are likely to come across your content after you save it to your website or social media accounts.
Here are some of the things you might want to include in the description box:
Want to discover other tips on how to get more views on live streams? Continue reading our article!
How can you ensure your audience feels compelled to watch your live event? By giving them a little taste of what they can expect! Most publishers have found great success with their live streams if they had previously teased viewers with their content. When the audience knows some information about the video, they are more likely to watch it if they find that it speaks to them and their problem(s) and interest(s).
You can create images, GIFs, or even blog posts that reveal a small portion of your next live streaming video. Of course, don’t forget to add a time and date of your broadcast so that customers know when to tune in. Additionally, you can include a link and ask your followers to subscribe to email reminders.
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Check out how PlayStation teases new content:
Here is perhaps one of the most important tips on how to get more views on live streams.
We understand that going live can be nerve-racking, to say the least. There are so many things you need to focus on: equipment, internet connection, venue, and content. With this in mind, some publishers and content creators tend to forget about their audience. However, this can break your live streaming video!
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It’s paramount that you interact and engage with your audience. If you don’t, then they might decide to leave your live video and see what your competitors have to offer. By showing an interest in your audience, you will provide a unique experience for your viewers that they won’t soon forget. It’s always better when the live stream feels like a two-way conversation!
Furthermore, it would be a mistake to sound like you spent hours preparing your live video. No one wants to watch a host who is unable to relax and talk without looking at a pre-planned list of things to say. This is how they miss out on the opportunity to connect with their audience!
By connecting with your customers on a personal level, your brand will build relationships and trust with each viewer. When consumers feel close to you, they are more likely to watch your future live broadcasting events.
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