Instream and Outstream Video Ads Explained | Brid.TV
BridTV Update: Video Player and CMS
October 15, 2019
small business growth
Rapid Small Business Growth With Online Video
October 23, 2019

Instream vs. Outstream Video Ads

instream and outstream video ads

The power of online video is genuinely fascinating. No other content format has seen so much success. Video is still the go-to medium for information, education, and entertainment for users worldwide. That is why business owners and marketers began relying on video for branding purposes. Video has even helped many brands in their decision-making processes. In fact, 59% of decision-makers in the business world prefer video to written content. Similarly, 90% of users claim that a video helped them decide on purchasing a product! These stats just come to show how effective video has become for developing a business in today’s growingly digital world. But out of all types of videos out there, instream and outstream video ads have proven to be the most effective at facilitating business growth.

That is why it’s safe to say that advertisers are bound to continue investing in online video, and there is data to support that! The video ad market will see advertisers spending 38.7% of their U.S. digital video ad budgets on native formats in 2020. As marketers continue to search for more innovative ways to increase ad revenue, video advertising technology is bound to keep developing.

Right now, users consume the most video content through their mobile devices. And, as you are no doubt aware, not all mobile video is created equal. That is why you need to introduce specific factors into the equation to boost your video ad performance.

The most effective way for publishers to cash in on their video advertising is to use instream and outstream video ads. But before you decide which of the two is best for you, there are specific distinctions between the two you need to be aware of.

Instream Video Ads

instream video ad illustration
Instream video ads (pre-roll, mid-roll, or post-roll)

These types of ads are sure to ring a bell for many people. Instream video ads involve standard pre-roll, mid-roll, or post-roll ad placements within your favorite videos. While vulnerable to ad blockers, instream is still the most reliable and frequently used system for placing video ads within a relevant video context. The reason they are so potent is that they manage to get into the thick of the consumer video content. Naturally, you still have to implement an appropriate targeting strategy to make them convert.

Let’s shed some light on a few things. Here are the current most common instream ad formats:

  • Companion ads
  • Linear video ads
  • Non-linear video ads

All these formats are incorporated to befit marketplace needs. They allow for more efficient operations via a set of creative submission guidelines and more efficient creation of ads and players through minimum common creative guidelines. These include click functionality and duration definitions and streamlined digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads. Finally, these formats allow for a better consumer understanding of ad interactions and environments. As you can see, we at Brid.TV support all these formats.

There are a few downsides to instream ads you should bear in mind, though. Instream can be somewhat limiting. For instance, they only let you run ads on video channels you already have content on. That can be an issue if your target audience isn’t active on those channels or you don’t yet have a dedicated audience. Also, you need to think constantly about the user experience since instream video ads can be quite disruptive.

Outstream Video Ads

Outstream Video Ads
In-Content Outstream Ad Unit

Outstream video ads appear in non-video environments like social feeds, text-based editorial content, and similar. The way they work is pretty straightforward — a video appears when the user scrolls, so the content opens up and triggers it (click here to see it in action).

Outstream is a somewhat new addition to the world of video, but it has a tremendous advantage since it can deliver video ads anywhere and everywhere. In other words, there are no limits to ad placements like with their instream counterparts! It is also considerably easier to obtain relevant audiences based on surrounding content when using outstream units.

Outstream ads also pause when the user scrolls past them and kick off again when they scroll back, so you don’t need to worry about wasted impressions. Of course, the only thing you ought to worry about is organizing your ad tech not to disrupt the user experience.

Unique Video Ad Format: Brid.TV Any-Ad™

Cut us some slack for this little bit of self-promotion, won’t you? A brand-new video ad format has hit the market recently, and it is our very own Brid.TV Any-Ad™. It paves the road for new monetization options for publishers and is designed to maximize video ad inventory and fill rates. The best part about Any-Ad™ is that it runs on all devices, browsers, and operating systems without any limitations! BridTV Any-Ad™ grants you fallback ad support for 300×250 display banners and other popular formats, which is a huge leap for your ad strategy! All publishers focused on steady ad-based income should welcome this feature with open arms.

What’s Best For You

Instream and outstream video ads are innovative video ad formats that will undoubtedly clear a path toward a steady revenue stream for publishers of all sizes. If you want to get started with these ad formats today, we at Brid.TV can help you! Feel free to get in touch to learn how Brid.TV’s video player can help you monetize your videos and turbocharge your business!