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Snapchat for Business: How to Use Snapchat Video

Snapchat

When Snapchat launched back in 2011, people didn’t expect much from the app. It was seen as another passing fad aimed at teens who were increasingly starting to post photos and videos online. One of its signature functions — Snaps that would self-destruct after users viewed them — was a new feature at the time.

But, a lot has changed in the last couple of years. Today, Snapchat has over 249 million users around the world. The ephemeral content it created became a massive hit and was picked up by other major social media platforms, including Facebook and Instagram. Indeed, Instagram Stories — a feature similar to Snapchat — now has over 500 million users. So, it’s safe to say that disappearing content will remain popular for years to come.

That’s why your brand should learn how to use Snapchat video! We’ll mention this and more in our article.

Let’s start!

Snapchat: The Ephemeral Sharing App

Some marketers think that Snapchat is only a network for teenagers. Perhaps it was in the beginning, but its user base has changed since its launch. Many brands have realized this and that’s why they are wondering how to use Snapchat video to their advantage. This platform can really help your business get noticed!

Every day, over 180 million people use Snapchat, creating around 4 billion Snaps, i.e. photos or videos. They spend more than 30 minutes on the app and watch 18 billion videos per day. This is the reason you should consider downloading this multimedia messaging app!

The user base is younger that on most other social networks. For instance, 62% of users are between the ages of 18 and 29. Of course, younger generations love engaging with video content because it’s a major part of every platform they use. Indeed, 85% of consumers want to see more videos from their favorite brands. Snapchat users particularly watch branded videos, especially if they are relevant to them and made with the app’s famous filters.

Your business can grow its follower base and connect directly with prospective and existing customers by joining Snapchat. The younger audiences might notice your brand and your products or services. After all, millennials are important to marketers. This generation has an enormous buying power. Plus, experts say they are one of the most brand-loyal demographic groups.

So, let’s guide you through how to use Snapchat video to attract this audience!

How to Use Snapchat Video

Video is dominating on every major social media network, and Snapchat is no exception. This content type is engaging and entertaining, allowing you to catch the dwindling attention of your customers. If you’ve already decided to join Snapchat, this medium will help you gain a bigger following and stand out. But first, you should learn how to use Snapchat video.

Let’s go over the basics!

Specs for Snapchat Video

The most common video format on Snapchat is the 10-second video. People use it to communicate back and forth on the app. We suggest that you choose this format to show your followers what your brand is up to. Here are the specs you need to follow:

  • Recommended dimension: 1080 x 1920 pixels
  • Aspect Ratio: 9:16
  • Maximum File Size: 32MB
  • Video Length: between 3 and 10 seconds
  • Accepted Video Formats: .mp4 and .mov

Remember these specs if you want to ensure your video is optimized for vertical viewing on the app.

Let’s check out our other tips on how to use Snapchat video.

Best Practices for Snaps

Now that you know the specs, we can move to the best practices for Snaps. Every Snapchat video you post should resonate with your followers and be as eye-catching as possible. And we have some tips on how to achieve this!

  • Keep it simple: People mostly like to use social media while they are on the go. They scroll down their feed in search of some fun and engaging content that will make commuting more bearable. Their attention spans are short, so you should ensure that your message is concise, clear, and simple. Your videos need to be to the point — don’t include too much information.
  • Blend in with your surroundings: Your Snapchat videos should appear as authentic as possible. This means that you don’t need to spend time on making heavily produced content. Just create videos that fit in with Snapchat’s aesthetic.
  • Focus on your audience: Every marketer is aware that it’s important to know your audience. This will help you while you’re planning your Snapchat strategy. By analyzing your follower base, you will create content that will resonate with and speak to your audience. Just don’t be too polished and scripted on Snapchat. People use the app for its authentic feel!

We hope that you now have a better understanding of how to use Snapchat video! Before you start snapping, check out why the app is beneficial for your business!

What Are the Benefits of Snapchat Video?

On average, people spend 144 minutes on social media every day. These platforms are especially popular among younger generations who have grown up with technology. Marketers use them to promote their brands to these groups. So, if your business wants to connect with millennials and Gen Z-ers, Snapchat is the answer!

The app allows companies to market their products or services to its ever-growing user base. Thanks to the ephemeral content, customers get a sense of personal connection. This is useful for brands that want to communicate directly with their consumers.

Here are the key benefits of using video on Snapchat.

You Can Connect With a Wider Audience

As we previously said, millennials and Gen Z-er love Snapchat. So, if your next social media strategy targets these two generations, remember you can reach them on this app. In addition to that, the number of people using Snapchat is increasing. Although the figure is lower than that on Instagram, the platform still has a lot of potential and interesting features to offer. With the right strategy, you can connect with a diverse audience by way of Snapchat video.

You Can Interact With an Engaged Audience

Snapchat users are pretty active on the app and research proves they are highly engaged. More than 70% of Gen Z-ers use Snapchat every day. Out of this number, 51% of them access the app around 11 times per day! You can use this to your advantage! Post as much video content on your business account as you can and you won’t even overwhelm your followers!

You Can Stand Out

Snapchat is the app you visit to relax and have fun. You shouldn’t create video content that is too serious or filled with too much information. Just post engaging and entertaining videos, and users will come rushing to your business account! Plus, the app is brimming with features that will make your videos more creative and lighthearted. Don’t forget to use them!

Take Snapchat by Storm

Now that you know how to use Snapchat video and which benefits it can bring to your business, it’s time you take the app by storm!

Happy snapping!

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