Technological advances have transformed the field of education, benefiting both teachers and learners. Teachers can now easily create instructional materials that engage and inform their students. On the other hand, learners have more opportunities for formal learning thanks to the internet.
Nowadays, massive amounts of information are only one click away. People can educate themselves through videos, podcasts, online degree programs, and other. So, access to education today is unprecedented, and this is all because of technology.
Many modern tools are now used in classrooms to catch the dwindling attention of pupils. One of those tools is video. Teaching with video is becoming more popular, especially during the time when the world is trying to stop the spread of the coronavirus. This medium has helped schools connect with their students, enabling them to continue with classes without any interruption.
Indeed, teaching is a great way to make video content that is both shareable and engaging. But, this tool doesn’t need to be used only in classrooms. Many brands use video to establish themselves as thought leaders. You can do this as well. Prepare video content that educates and informs your viewers, helping them expand their knowledge about a particular topic.
But, conveying information clearly isn’t easy. That’s why we’ve prepared tips on teaching with video. They are useful for both teachers and brands that want to share their wisdom.
So, let’s have a look at what we’ve prepared for you!
In search of tools for online teaching? Take a look here.
Video is becoming ubiquitous everywhere. It is so widespread that 82% of educators say students expect it to be part of their classroom experience. And this isn’t surprising at all. Video clips are one of the most effective ways to capture and maintain students’ attention. Plus, they make any piece of information digestible and memorable. Indeed, viewers retain 95% of a message they watch in a video, compared to only 10% when they read it in text.
Video is also a valuable tool for marketers, especially those who want to share their expertise with others. And it can become a source of steady profit for them as well. For instance, at Brid.TV, you can use our extensive monetization options to earn money from your educational content. You just focus on creating engaging and informative episodes, and our platform will take care of the rest.
But, before you start monetizing, here’s how you can nail teaching with video and attract more viewers.
Learn how you can use video in the classroom here.
You should be aware of your audience every step of your video production journey. Teaching with video entails knowing who your viewers are, what their level of knowledge is, and what they need help the most with. These pieces of information will help you determine the goals of your video and come up with examples your viewers can relate to. Trust us, solid examples are crucial when you are reinforcing your message.
With every new video, you’ll know what resonates with your audience. Not only that, but you’ll also understand your viewers more. After all, every audience is different. What works for one set of people may not work for another.
Apart from this, you should help your viewers find videos that are suitable for them. For instance, you can write in the description box some prerequisites. They can range from knowledge level to required software. This helps viewers figure out which videos are suitable for their needs and skills.
While you’re teaching with video, you might feel like it’s useful to include as much information as you can in one clip. But, it isn’t. In fact, experts say that brevity is a desirable quality of educational videos. Your goal should be to create videos that are under 90 seconds.
These shorter videos are easy to digest. They present the most important details that viewers should retain. So, they don’t focus on the trivial that might confuse your audience and leave them wondering what you wanted to say. Strive to be concise and to the point in every video!
But, how can you make concise videos? Through good editing! Getting rid of the mistakes and insignificant details creates a succinct learning experience. It also keeps the attention of students. Narrow down your topic and watch your video as many times as you can during post-production. You’ll probably notice parts you can cut in order to improve your video.
It may be tempting to stand in front of a camera without any advance planning. However, teaching with video shouldn’t be impromptu, but rather prepared and rehearsed. So, before you even turn on the camera, consider what you want to achieve and show with your video. Of course, leave room for improvisation, but always keep in mind what your goals are.
The instructors who perform really well are those who cater to the needs and wants of their viewers. They predict their audience’s pain points and try to figure out how to lead them through a process smoothly. If you do this as well, you’ll be more successful at teaching with video.
Planning means analyzing analytics of past videos to know which topic is interesting for your viewers, what you should change, and what you should focus on. In addition to this, planning also encompasses establishing your goals and tweaking your script. In a nutshell, you should plan out every step of the video creation process.
Creating high-quality videos doesn’t need to be expensive. In fact, you don’t need to spend a lot of money to ensure your video clips have a professional feel. Quite the contrary, it will be enough to pay attention to certain details that ensure your videos are more trustworthy and engaging. Let’s see two important things you should focus on while teaching with video.
Start from the audio. It should be clear, without any background noise, making it easy for your viewers to understand what you’re saying. Then, ensure that you have a simple backdrop. The less distractions there are in the background, the more focused and engaged your viewers will be.
The competition is fierce in the online video business. If you want to stand out, you should provide your audience with additional content that will make them choose you over your competitors. Some educators decide to create supplementary content that goes well with their videos. And you can do this as well.
While you’re teaching with video, take some time to create content that can further help your students learn. For instance, you can publish ebooks, quizzes, or PDFs, or other supplements that engage your audience. That content includes the same information like your video, but it features more details. So, if you have more information you want to share, don’t add it to your video — include it in your supplementary content.
People now expect to see video content that educates them and answers their most burning questions. They would much rather watch a short video clip than read a blog post to find a response. So, teaching with video is the new normal now and it’s time you use this to your advantage.
Create engaging and educational videos for your target audience. Rely on Brid.TV to host, manage, and monetize these videos. Then, promote them on various social media networks and other platforms to grow your audience. Lastly, work on your content and listen to your viewers’ wants and needs.