The Best Times to Post on Social Media in 2021 to Increase Engagement
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The Best Times to Post on Social Media: How to Increase Engagement

The Best Times to Post on Social Media: How to Increase Engagement

When is the best time to post on social media? Every marketer has asked this question once or twice. And rightly so. Social media platforms are at their peak, attracting more than 3.6 billion internet users. With such a large audience base, these networks are just what brands need to raise awareness, increase engagement, and achieve other objectives.

So, is there really the best time of day to post on social media? Believe it or not, there is! Naturally, the optimal times to publish content on the internet are whenever your target audience is most likely to see it. A well-timed post will receive more likes, comments, shares, and click-throughs. As a result, you have a chance to be seen by potential customers or move existing ones down the sales funnel.

So, determining when you should post on social media is half the battle. Bear in mind that the best time varies from platform to platform. For instance, Facebook and Instagram don’t experience peak engagement at the same time. Perhaps users are active in the afternoon on Facebook, but they like scrolling down their Instagram feeds in the evenings. Furthermore, timing also may vary depending on the industry.

There are many things to take into consideration, as you can see. To help you out, we’ve decided to list the best times to post on social media for B2B and B2C brands. Here’s what we’ll cover:

Let’s start!

The Best Time to Post on Facebook

With 2.6 billion monthly active users, Facebook is at the top of its game. For years, this has been the go-to social network for publishers who wanted to promote their content and engage with their audience. In fact, according to one research, Facebook was the leading platform in 2018, managing to reach 60.6% of internet users. Now, that percentage is exactly what marketers need!

However, although a huge portion of online users are active on Facebook, your content might not reach them. Namely, Facebook changed its algorithm in 2019 to prioritize posts that “spark conversations and meaningful interactions” on the network. In addition to that, content from brands takes second place to that of family and friends. Since then, businesses and marketers have had a challenging time to ensure their organic content is seen by their customers. Some of them resort to boosting their posts to make sure they appear on users’ feeds.

One way to get more engagement and interaction for your content is to publish it at the right time. As we’re discussing the best times to post on social media, let’s take a look at when you should show your content to Facebook users!

B2B Brands

B2C Brands

Now that you know the optimal times to post on Facebook, let’s explore other networks. Should you share your visuals or blogs at 12 p.m. or later?

Check below to find out the best times to post on social media!

The Best Time to Post on Instagram

Instagram is now one of the most important social media networks for brands and marketers. The app has over one billion monthly active users who love to connect with their favorite brands. In fact, 90% of people on Instagram follow a business. So, this network is the place to be for companies looking to promote their products or services. Indeed, 50% of Instagram users are more interested in a brand when they see ads for it on the app.

What’s more, Instagram is now one of the most business-friendly networks out there. The majority of social media marketers rely on it to raise brand awareness and interact with customers. And over the years, Instagram has developed useful features that help them catch the attention of consumers.

There’s Instagram Stories used by 500 million people every day. Then, brands can go live with IGTV and connect with their followers in real-time. Or they can record a short and engaging video, courtesy of Instagram Reels.

However, it’s not enough to create high-quality content to get noticed on the app. Quite the contrary, you should also know when to post on Instagram to ensure increased engagement. And we’re here to help you find the best time! Is it Monday to Friday? Or is there a specific day?

Discover your answer about the best times to post on social media below.

When Should You Post on Instagram?

Are you still wondering what is the best time to post on social media? Our article has you covered! Continue reading to explore other networks!

The Best Time to Post on Twitter

Social media is enjoying huge popularity right now. As this isn’t likely to change anytime soon, you should ensure that your content is seen by many people. How can you do that? By publishing it at the right time! Sometimes it’s better to post on a particular day of the week. Other times you can post on any day, but at a specific time. But when should you post on Twitter? We’ll tell you soon!

Twitter has fewer users than Facebook or Instagram, but it’s still worth your attention. This network is popular among marketers. In fact, 67% of all B2B businesses are active on Twitter as part of their social media marketing strategy. The app is one of the best platforms for sparking conversations between brands and customers. With a single tweet, you can encourage consumers around the world to connect with you or share their experience with your brand.

As we’re discussing the best times to post on social media in 2021, it would be remiss of us not to tell you when you should share your content on Twitter. Determine the optimal time depending on your business type!

B2B Brands

B2C Brands

The Best Time to Post on LinkedIn

Thanks to a wide range of social media marketing tools, publishers can now prepare a posting schedule. Your content can go live during the working hours or late at night depending on the time zone. While marketers mostly focus on Facebook, Twitter, or Instagram, they’ve started to publish content on LinkedIn as well.

This network gathers more than 600 million users around the world who connect with each other or international organizations. LinkedIn is quite beneficial nowadays if you want to present your brand in a good light. Indeed, the platform allows you to build credibility, increase trust, grow a meaningful network, and interact with established experts in your industry. With more than 30 million companies listed on the platform, LinkedIn will remain popular for years to come!

As this is the case, your brand should leverage this network and reap its benefits. Show to the world why your brand is the perfect place to work at and how you keep your employees satisfied! 

So, when should you post on LinkedIn to ensure the highest engagement? Follow the below guidelines!

B2B Brands

B2C Brands

What are the best times to post on social media? As you can see, it depends on a platform! To give you a better understanding, we’ll list more networks.

The Best Time to Post on TikTok

TikTok is the video-sharing app that’s expanding at an unprecedented rate. With the coronavirus pandemic raging across the world, many people have turned to TikTok for their daily dose of entertaining, engaging, and informative content. Today, the app has over 800 million active users. Believe it or not, they spend an average of 52 minutes per day on this platform.

These figures show how important TikTok is for businesses nowadays. Many of them have found ways to create content that aligns with their business and is perfect for the app. Take the Washington Post, for example. Although a daily newspaper, it joined TikTok and managed to publish short-form videos that both engage and educate users. We’re sure that you can find your way around the app and attract the attention of its loyal user base as well!

However, if you want to increase engagement, you should know the best time of day to post on social media, i.e. on TikTok in this case. A well-timed post can get you a long way and present your brand to a larger audience.

If you’re already active on TikTok or plan to join, check below to see when you should publish your videos!

When Should You Post on TikTok?

Let’s move on with our guide to the best times to post on social media!

The Best Time to Post on Pinterest

Another social media platform that deserves our attention is Pinterest. It perhaps isn’t as popular as Instagram or TikTok, but it has certainly expanded over the years. Today, 322 million people visit Pinterest every month to find inspirations and creative ideas for just about anything. In addition to that, they are willing to connect with brands on this platform.

In fact, one-third of Pinterest users in the U.S. go to the network to follow brands and companies. Also, 77% of weekly Pinners have discovered a new brand or product on Pinterest. So, you shouldn’t look at Pinterest as just a social media platform people access to find recipes or ideas for DIY. It’s a network that enables you to show the fun side of your business and establish a more personal connection with your followers.

What’s more, it seems that many marketers have noticed Pinterest’s potential as 28% of them use the app to promote their brands. As we said, if you want to get noticed, you should follow our guide to the best times to post on social media platforms.

Here’s when you should publish your pins!

When Should You Post on Pinterest?

The Best Time to Post on Snapchat

As we previously said, finding out the best times to post on social media can really boost your content and get it in front of a larger audience. This is also true for Snapchat, a photo- and video-sharing app. Numbering more than 200 million users, this social media network is certainly one of the most popular platforms among younger demographics. In fact, more than half of all U.S. internet users aged 15 to 25 use Snapchat. This is where you go to appeal to the youth!

In recent years, Snapchat has proven to be valuable for businesses. Indeed, almost four in ten Snapchatters say they discover brands thanks to Snapchat celebrity endorsements and online posts. This certainly raises brand awareness and helps you boost sales. So, if your company can find a way to use Snapchat’s filters and other features, do it! We’re sure your audience would love it! 

But, when should you publish your snaps? Let’s find out!

When Should You Post on Snapchat?


The best time to post on Facebook is 9 a.m. and 2 p.m. on Tuesdays, Wednesdays, or Thursdays for B2B brands. On the other hand, B2C brands should post between 12 p.m. and 1 p.m. on Mondays, Tuesdays, or Wednesdays.

The best time to post on Instagram is between 11 a.m. to 1 p.m. and between 7 p.m. and 9 p.m. from Monday to Friday.

The best time to post on Twitter is between 9 a.m. and 4 p.m. on Mondays or Thursdays for B2B brands. As for B2C brands, the optimal times are 12 p.m. or 1 p.m. from Mondays to Wednesdays.

The best time to post on LinkedIn is between 8 a.m. and 10 a.m., and at 12 p.m. on Tuesdays and Wednesdays for B2B brands. On the other hand, B2C brands should post between 8 a.m. and 10 a.m., and at 12 p.m. on Mondays and Wednesdays.

The best time to post on TikTok is between 6 a.m. to 10 a.m. and between 7 p.m. and 11 p.m. on Tuesdays, Thursdays, or Fridays.

The best time to post on Pinterest is between 8 p.m. and 11 p.m. on Fridays and Saturdays.

The best time to post on Snapchat is between 10 p.m. and 1 a.m. on Fridays and Saturdays.