airplay and google cast
BridTV OTT Functionality: AirPlay and Google Cast
October 31, 2019

Boosting Publisher Revenue With Top-Tier Ad Platforms

ad platforms

The greatest challenge for any business is making an impact on the online market. The competition is at an insane level. Content wise, you can speed things up by using video. Moreover, with video ad platforms you can leave an even deeper footprint on today’s digital plains. We have done our utmost to create the kind of video tech that’s right for every business. Perfecting the technology video advertising puts us at the very forefront of the digital marketing world. Publishers and advertisers are competing to bring the very best to their respective partners and clients. Our video platform is the bridge that brings them together.

Working closely with big-name services such as Amazon and Nielsen has given us incredible knowledge. More importantly, we now have the insight to know what’s best for users and clients. Establishing firm partnerships with top companies such as Google, SpringServe, and Verizon was the next logical step. These industry giants are a powerful backbone for BridTV.

Know the Digital Market and the Impact of Video Ads

It comes as no surprise that video is securing its dominance across the Web. In the world of e-commerce, B2B and online advertising video is very much king. There’s a very good reason for that. Various researches have indicated that video is the primary tool for spreading the word about businesses and products. From the user’s perspective, video creates the best experience. For instance, the average user spends 88% more time on a Website with video content. What’s more, the average user invests at least 16 minutes looking at online videos every month.  

When you stop to consider all these stats, there really isn’t much else to ponder. It’s no wonder publishers and advertisers are turning to video. Did you know that 4.6 billion ads are watched online each year? That’s no small feat. Meanwhile, 36% of users simply trust video ads. This is an amazing achievement for advertisers. 

Online video and video ads in general, are still the most powerful tool for branding. According to recent reports HubSpot Research, 50% of consumers wish to view videos from brands more than any other content. 

Gaining Leverage With Top-Tier Ad Platforms

Optimizing your ad tech is often complicated for publishers. That’s where BridTV steps in. Enhancing and perfecting our technology has created a product many publishers now regard as the best-in-class online video player. For that purpose we have managed to secure the support and expertise from top-tier ad providers. Google AdX, SpringServe and Oath (now rebranded as Verizon Media Group) are at the very top of the list when it comes to ad serving, and advertising tech in general. Each of these networks provide tremendous advantages. 

Google AdX

That’s where programmatic ad monetization systems provide the perfect solution. With Google Ad Exchange you get premium demand and thanks to BridTV’s involvement you can fine-tune your ad strategy. So, in what way will this help your business? For one thing, you can look forward to a more secure and stable video monetization system. The second thing is key. You can expect to achieve higher fill rates and higher eCPM. There are additional benefits: 

  • Google ADX demand. 
  • Top ad quality.
  • Smooth ad optimization.
  • Dedicated trafficking team.
  • Superior monetization on mobile and desktop.
  • Customizable in-house ad analytics… 

…and so much more. 

Keep in mind that we have only scratched the surface here. To get all the key info about Google AdX and BridTV Ads Marketplace, check out Ads Marketplace: Google Ad Manager for Publishers

Verizon Media (Oath Video Ad Platform)

Verizon is certainly a brand instantly recognizable in the US, or indeed anywhere in the world. Oath is actually a Verizon company project. It’s a mishmash of Yahoo and AOL ad tech (again, that’s two more names you’ll recognize instantly). The key thing to remember here, is that we are talking top-of-the-line ad demand – Yahoo, AOL, Oath, or Verizon, it’s basically the same thing. With the help of BridTV and Verizon, publishers get a self-servable platform to run video ads.

Similar to other ad networks, you can run outstream video ads on your site by placing a JS. The platform could yield higher CPMs and has the ability to leverage your first-party data.

It comes with brand safety tools too.

Top benefits of this particular ad platform is that it works perfectly for both mid-sized and premium publishers. Of course, you can definitely expect higher CPMs with this one.   

SpringServe 

SpringServe is one of the biggest ad servers around. The established ad network provides yield management and video ad serving to the publishers as one of the services. With this particular system integrated with your video player, will get you ahead of the competition very quickly. Both SpingServe and BridTV understand the publishers’ need to have complete control of their ad strategy and video tech.  

Among a variety of handy features, SpringServe also denotes auto optimization. This helps with ad serving aspects such as waterfall optimization; you can, for instance, run Auto-Optimization based on demand tag Opportunity Fill. These features are set around one specific goal perfect fill rate.

SpringServe includes a variety of benefits, not the least of which is being able to customize your ad strategy to suit your business goals. The ad provider delivers robust demand partners, and their system is very easy-to-set-up.   

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