By simply being more engaging and entertaining than static content, video is the easiest to digest for viewers, making it the most popular media format online. However, it’s not enough to post a video online and let the Internet take charge. You need to keep track of video performance. With the help of video analytics, you’ll be able to cater to your audience’s needs and ensure that your content is what they want to see.
What Is Video Analytics?
Video analytics is a feature that tracks the performance of your videos and gives you clear insight into how the audience engages with your content. It includes detailed data on usage patterns, bounce rates, and similar. In this way, you gain all the necessary information on how to improve your video strategy. For instance, it can help you attract your target audience, find the best time for posting, figure out what type of content gets the most attention, or boost exposure. In simple terms, video analytics ensures you have all the necessary information to serve your videos to the right people at the right time.
How Does Video Analytics Work?
Video analytics use algorithms to see patterns in video performance. But what does this mean? Simply put, data is sent directly from the video player to the server, where it’s processed and managed by video analytics tools. These tools can impact your content distribution and advertising strategies. Here are some focal points your chosen video analytics tool should provide you with.
Audience Insights
As a publisher in the VOD streaming industry, you need to know how your viewers feel about and engage with your videos. Audience insights are crucial for boosting your video monetization strategy. Demographic data such as location, age, gender, most used devices to access videos, viewership numbers, etc., is required to understand the users’ motivation and needs.
Video Insights
Video insights give you information such as the percentage of viewers who have watched the entire video, from which platform or website most of your viewers come to watch your content, and so on. By combining audience and video insights, you can supply your target audience with the VOD content they wish to see.
Detailed Reporting
Video analytics often have tools that give detailed reports to publishers on video performance over a given period. With better-quality providers, you can customize these reports to show you only the data you’re interested in. You can also set automatic report delivery over any time you see fit. For instance, you can receive weekly or daily reports.
In addition, these tools offer detailed reporting on player analytics as well. You’ll be able to see how different player setups perform on various website pages.
Use Video Analytics to Optimize Video Workflow
To summarize, video analytics is important for publishers because it gives them accurate data on how their videos perform online. But how can publishers use this information to boost their content? It’s simple, utilizing video analytics to improve user experience. You’ll be able to create specially curated content for your audience based on audience and video insights. For instance, if your video usually lasts around 10 minutes and based on the tracked data your audience only watches until the five-minute mark, this would be a clear indicator that it is time to make your video content shorter. Or let’s say, the majority of your audience watches your content on mobile devices, in this way, you’ll know which video resolution or which video aspect, for example, the vertical video that is more mobile-friendly, is the optimal option for your video content.
TargetVideo Powerful Video Analytics
There are many third-party analytics providers, but the most cost-effective option for publishers is to find a video streaming platform that offers these services. You can make sure your content strategy achieves success with the help of TargetVideo’s in-house analytics engine. With browser and device insights, engagement monitoring, traffic tracking, API, geo data, and detailed statistics of your entire video library across all assets (websites, platforms, devices, etc.), our powerful video analytics is ready to enhance your video performance. TargetVideo offers video hosting, content management, a fast HTML5 video player, and ad demand from reputable sources, including Google ADX and Amazon UAM. Join today to access detailed video analytics for your video content.
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Browser and Device Insights
Traffic Source Information
Viewer Engagement Monitoring
Diverse Data Segmentation
