Publishers are continually looking for new ways to monetize their online traffic. The same goes for content creators. Regardless of what your online business is focused on, chances are you’ll be monetizing via video advertising – or to put it another way, via video technology. These days everyone’s going programmatic, and everyone’s centering on video. Over the years, video ads and video ad formats have changed. Now, all you have to do is as a webmaster is implement one line of code and you’re done. After that you just watch the revenue come in. Web publishers used to rely on techniques such as waterfalling (where bids passed sequentially from one ad exchange to another). These days, it is video player bidding that takes the lead.
Header bidding has been on the market for four years. The highly advanced programmatic advertising technique allows publishers to sell their digital inventory a lot more effectively than before. Initially, header bidding kicked off as desktop variant, to make up for certain inefficiency that potentially occur with the waterfall. Now, with waterfall what often happens is lots of resources get wasted on unsold ad inventory. In short, there’s on the desktop scene occur simultaneous auctions tend to lead to more competition.
Even though header bidding may have certain disadvantages such as latency, it’s still an incredibly popular monetization technique. For instance, during March 2019 among the 1,000 sites most popular web sites that sell programmatic ads, 79.2% utilized header bidding. As the chart below shows, header bidding is still incrementally gaining adoption even though a high share of publishers have been using it for a while. Video player bidding is the next step in the evolution of header bidding.
For the past year, we have been perfecting and our unique in-house tech – Any-Ad™ (Intelligent Banner Fallback). This particular technology has helped publishers a great deal on the road to improved monetization. The biggest advantages of the all-device Any-Ad™ tech is that it supports banner fallback beyond the 300×250 format (this denotes Google Ad Manager passbacks as well).
Coupled with video player bidding (or header bidding), Any-Ad works perfectly. Both techs are very easy to implement. Unlike most ad technologies, with the implementation of header bidding there are certainties and advantages.
Sick and Easy Implementation – Implementing and using header bidding is super-easy and super-fast. The BridTV UI enables you to activate this particular features, whereas the integration does not require extra code or dev resources.
Highly Effective Monetization – You’ll be increasing ad performance and gaining better ROI.
Video Player Bidding Functionality – BridTV’s video player takes header bidding to a whole new level, where you can utilize display banner and video header bidding within one ecosystem.
Top-Level Inventory – Thanks to high-profile and established techs such as Google Ad Manager, Prebid.js and SpotX, advertisers and publishers rely on the BridTV player network to get access to top-level inventory.
The integration of video player bidding with the Intelligent Banner Fallback is carried out smoothly. On the developer’s side of things, you can happily work with open source tech (bear in mind that code is open for reviewing). To put it another way, this is really one of the most efficient ways you can level up your monetization strategy.
Brid display banner prebidding practically guaranteed ad performance boost simply by applying the prebid logic to your banner fallbacks. The first step is to grab the display banner example from prebid.org. The second set up is to grab the display banner code via Google Ad Manager. That’s it. One simple line of code and you’re ready.
If you have additional questions about video player bidding or Any-Ad™, please reach out to us and our team will get back to you ASAP.